The brand is the link for a successful communication with your customers.
The Institute for Corporate Management at the University of Applied Sciences St. Gallen developed the scientific basis,
which was further developed by us in a practice-oriented way.
We begin with the self-image analysis and public image analysis. In close cooperation we develop the mission
statement, which articulates our own wishes, goals and expectations. Relevant images are collected from the
customer's perspective and condensed into a matrix. The analysis of self-similarity brings together the mission
statement and the image.
„Brand and design - two sides of the same coin“
Before specifying the external appearance,
the internal values should be defined.
© Nowak Design
The Brand
The Brand
„Brand and design - two sides of the same coin“
Before specifying the external appearance,
the internal values should be defined.
© Nowak Design
The brand is the link for a successful communication with your
customers.
The Institute for Corporate Management at the University of
Applied Sciences St. Gallen developed the scientific basis, which was
further developed by us in a practice-oriented way.
We begin with the self-image analysis and public image analysis. In
close cooperation we develop the mission statement, which
articulates our own wishes, goals and expectations. Relevant
images are collected from the customer's perspective and
condensed into a matrix. The analysis of self-similarity brings
together the mission statement and the image.
